16+ year SEO consultant writing about the real talk search pros only share over beers.
Oct 25, 2026
Adding value sometimes means not always being the best solution. Yet SEOs gasp at the idea of mentioning, let alone linking to, their competitors.
Oct 13, 2026
The affiliate playbook that made me money in 2010 is dead. Here's how I'd invest $100K to build something better in 2026.
Oct 6, 2026
The most valuable SEO isn’t the person who completes the most tasks. It’s the person willing to fight for the work that actually matters.
Sep 29, 2026
While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.
Sep 22, 2026
Forget nearly everything you know about interviewing search professionals. Hiring SEO / AI talent is very different in 2026
Sep 15, 2026
Anyone can call themselves an SEO or AI search “expert”. Maybe it's time we made people prove it
Sep 8, 2026
What used to make you employable is now the baseline.
Sep 3, 2026
How ghosting became the default response to people you asked to help.
Sep 1, 2026
I lost a potential client to a $99 AI subscription. Here’s what the dashboard could not replace.
Aug 25, 2026
AI becomes risky when you delegate judgment. It becomes an “easy button” when you delegate tedious, repetitive and mundane work.
Aug 18, 2026
With so much time/energy being spent on circumventing watermarks you could actually provide long last value to your users generating this thing called MONEY.
Aug 11, 2026
Publishers already monetized links, placements, and removals. Correcting the information shaping AI answers could be their next money grab.
Aug 4, 2026
When market leaders get nervous, years of competitive advantage become vulnerable
Jul 28, 2026
Businesses want Google and AI platforms to cite sources, send traffic, and reward original work. Too many of them won't reciprocate because of the "LiNk JuIcE!"
Jul 21, 2026
Sales is rewarded for signing/renewing clients. Rarely does performance matter (to them). Let's break down balancing financial incentive with setting up customers for success.
Jul 14, 2026
Standing out doesn’t require becoming famous. It requires becoming memorable.
Jul 7, 2026
What I learned after spending hours looking at the code and server responses. I then built a tool (free) to help you identify if you are wasting your time with this API.
Jun 30, 2026
SEO stops sounding like black magic when you can point to the exact Google doc that backs it up.
Jun 23, 2026
Why the biggest objections to AI often have nothing to do with quality.
Jun 16, 2026
German courts state Google is legally liable for its AI search results.
Jun 9, 2026
Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else's will take its place.
Jun 2, 2026
One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.
May 26, 2026
Three Gemini conversations. One questioned years of SEO experience. Another tried to sell me unnecessary Jeep upgrades. All of them sounded believable.
May 19, 2026
Gone are the days of tricking bots, YBYS is the future .
May 12, 2026
Start by identifying the actual bottleneck inside your business.
