#SEOForLunch

#SEOForLunch

Home
Hire Nick
SEOJobs.com
PPCJobs.com
About
Panda/Penguin were so 2000, Bruh. Long live LLM PBNs!
Just like the Backstreet Boys, back and better than ever… but probably for a short time only!
 • 
Nick LeRoy
2
What If We’ve Been Measuring SEO Wrong All Along?
Clicks and attributable conversions are collapsing. Maybe it’s time to stop treating SEO like performance marketing, and start treating it like brand…
 • 
Nick LeRoy
Why Your SEO Won't Work On Commission Exclusively
SEOs who can deliver know this is a lopsided proposal. Let's discuss creative solutions that allow everyone to win.
 • 
Nick LeRoy
Why NerdWallet Lost Me as an Investor (Hint: It’s Google)
A personal story about betting on SEO, watching Google rewrite the rules, and why I no longer trust the foundation NerdWallet’s business was built on.
 • 
Nick LeRoy
2
What AI Can’t Replace: Your SEO Talent Pipeline
AI might be a better junior level task resource but it can't grow and become the future of your company. Here's why you need to hire junior talent.
 • 
Nick LeRoy

August 2025

Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
 • 
Nick LeRoy
Blocking LLMs, is this the next “no-follow”?
Publishers fighting back and it could hurt marketers most (budget/performance etc)
 • 
Nick LeRoy
If You Can’t Prove the "Halo Effect", Say Goodbye to Your Budget
Attribution is broken and "It depends” doesn’t cut it anymore. Time to roll up your sleeves and identify your own success metrics.
 • 
Nick LeRoy
3
Dear Google, I Love You, But You're Gaslighting Us
Your public statements are giving companies false hope in a search landscape that’s already changed.
 • 
Nick LeRoy
How I’m Using AI Without Replacing Myself
"Do more with less" is code for “cut headcount.” Let’s make sure yours isn’t on the chopping block. Leverage AI for speed/scale not training your…
 • 
Nick LeRoy

July 2025

© 2025 Nick LeRoy
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture