#SEOForLunch

The Challenger: SEOs Real MVP

The most valuable SEO isn’t the person who completes the most tasks. It’s the person willing to fight for the work that actually matters.

2 hrs ago • Nick LeRoy

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September 2026

Leaders Want AI Reassurance Not a Lecture

While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.

Sep 29 • Nick LeRoy

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If you can summarize your job in bullets, you're replaceable

Forget nearly everything you know about interviewing search professionals. Hiring SEO / AI talent is very different in 2026

Sep 22 • Nick LeRoy

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The Trust Crisis: SEO Desperately Needs Accreditation

Anyone can call themselves an SEO or AI search “expert”. Maybe it's time we made people prove it

Sep 15 • Nick LeRoy

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The SEO Career Playbook Is Dead. Good!

What used to make you employable is now the baseline.

Sep 8 • Nick LeRoy

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PT2: The Ghosting Epidemic (Why Efficiency Killed Basic Professional Courtesy)

How ghosting became the default response to people you asked to help.

Sep 3 • Nick LeRoy

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The Dehumanization of SEO: Displaced by Code, Ignored by Communication (PT1)

I lost a potential client to a $99 AI subscription. Here’s what the dashboard could not replace.

Sep 1 • Nick LeRoy

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August 2026

AI “Easy Buttons” Do Exist!

AI becomes risky when you delegate judgment. It becomes an “easy button” when you delegate tedious, repetitive and mundane work.

Aug 25 • Nick LeRoy

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Who Cares About Watermarks. Care About WINNING!

With so much time/energy being spent on circumventing watermarks you could actually provide long last value to your users generating this thing called…

Aug 18 • Nick LeRoy

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AI Got Your Business Wrong? That’ll Be $500 To Fix

Publishers already monetized links, placements, and removals. Correcting the information shaping AI answers could be their next money grab.

Aug 11 • Nick LeRoy

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Now Is the Time to Close the Five-Year Gap Between You and the Industry Leader

When market leaders get nervous, years of competitive advantage become vulnerable

Aug 4 • Nick LeRoy

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July 2026

You Can’t Demand the Click If You Won’t Give the Link

Businesses want Google and AI platforms to cite sources, send traffic, and reward original work. Too many of them won't reciprocate because of the "LiNk…

Jul 28 • Nick LeRoy

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