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Introducing "YBYS." Your Brand = Your SEO
Gone are the days of tricking bots. Tactics get clicks, but BRANDS get chosen.
May 19
•
Nick LeRoy
6
In-House vs Agency vs Consultant in the AI Era
Start by identifying the actual bottleneck inside your business.
May 12
•
Nick LeRoy
13
1
You Can Fake a "Top list". You Can’t Fake Trust
Hey, my mom told me I was #1 too!
May 5
•
Nick LeRoy
11
April 2026
Domain and Brand: Built to Rank. Not to Last.
What worked in a keyword-first world is breaking in a brand-first one.
Apr 28
•
Nick LeRoy
14
Would Rand Fishkin Hire Your Managers?
A simple framework that exposes who should and shouldn’t be leading teams
Apr 21
•
Nick LeRoy
15
4
When did 25% efficiency become not enough?
In an AI-first world, 25% efficiency is bad. but let's talk about the middle ground that nobody wants to listen too: human-led AI
Apr 14
•
Nick LeRoy
12
The “Safest Legal Way to Use AI” Playbook
Part 2 of the topic nobody wants to talk about. The legality of AI and the risks.
Apr 7
•
Nick LeRoy
and
Cari O'Brien
11
1
March 2026
Legal Consequences of Using AI (PT1)
Part 1: Are you ready to admit that AI might be a liability?
Mar 31
•
Nick LeRoy
and
Cari O'Brien
8
2
Good Enough Is Dead
AI made competence cheap. The only thing left that wins is perspective, experience, and proof.
Mar 24
•
Nick LeRoy
13
2
SEO vs GEO... LMAO, STOP IT!
The SEO and GEO bros need to chill. The end goal is still the same.
Mar 17
•
Nick LeRoy
17
10
2
How to Defend Your SEO Roadmap From Audit Poachers
when missing best practices becomes a sales pitch for your competitor
Mar 10
•
Nick LeRoy
16
1
2
Proof of Capability: Skip the Degree Requirement
College degrees can limit your talent pool and negatively impact your bottom line.
Mar 3
•
Nick LeRoy
11
1
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