Archive - #SEOForLunch

Dear Spammers, Google's Laughing At You Using Its Web Indexing (Job) API. Here's Why.

What I learned after spending hours looking at the code and server responses. I then built a tool (free) to help you identify if you are wasting your…

7 hrs ago • Nick LeRoy

June 2026

Stop Saying “Best Practice” And Start Bringing Proof

SEO stops sounding like black magic when you can point to the exact Google doc that backs it up.

Jun 30 • Nick LeRoy

If The Outcome Is Great, Do We Really Care How It Was Made?

Why the biggest objections to AI often have nothing to do with quality.

Jun 23 • Nick LeRoy

What If You Were Held Accountable For Your AI Slop?

German courts state Google is legally liable for its AI search results.

Jun 16 • Nick LeRoy

Google Just Released an AI Opt-Out Feature. Your Competitors Hope You Use It.

Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else's will take its place.

Jun 9 • Nick LeRoy

You're Interviewing Your SEOs Wrong

One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.

Jun 2 • Nick LeRoy

May 2026

AI In The Wild: Confident, Wrong, and Weirdly Expensive

Three Gemini conversations. One questioned years of SEO experience. Another tried to sell me unnecessary Jeep upgrades. All of them sounded believable.

May 26 • Nick LeRoy

Introducing "YBYS." Your Brand = Your SEO

Gone are the days of tricking bots. Tactics get clicks, but BRANDS get chosen.

May 19 • Nick LeRoy

In-House vs Agency vs Consultant in the AI Era

Start by identifying the actual bottleneck inside your business.

May 12 • Nick LeRoy

You Can Fake a "Top list". You Can’t Fake Trust

Hey, my mom told me I was #1 too!

May 5 • Nick LeRoy

April 2026

Domain and Brand: Built to Rank. Not to Last.

What worked in a keyword-first world is breaking in a brand-first one.

Apr 28 • Nick LeRoy

Would Rand Fishkin Hire Your Managers?

A simple framework that exposes who should and shouldn’t be leading teams

Apr 21 • Nick LeRoy

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