Archive - #SEOForLunch

Wanted: Babysitter (Must Know SEO), $300/hr

The hidden cost of delays, and the operating support your SEO team needs

Feb 17 • Nick LeRoy

It's Time To Invite Your SEO To The Adults Table

"Play dumb games, win dumb prizes" -- Taylor Swift aka "SEO Ninja Expert Wizard."

Feb 10 • Nick LeRoy

Compromise: The Lost SEO Skillset

Text book implementation is always ideal. It’s not an all or nothing ultimatum.

Feb 3 • Nick LeRoy

January 2026

Let's Talk "Impressions": 2026s Biggest Hoax

The industry is waiting for impression data to save LLM measurement. It's a trap!

Jan 27 • Nick LeRoy

SEO Ethics. I'll Lead This One (SEO > ICE)

When ethics collide with SEO, it can be BAD. But it can also be a time to step up and do something GREAT!

Jan 20 • Nick LeRoy

Should Ethics Play a Role in SEO/AI?

Are professionals responsible for what displays in search/answer engines?

Jan 13 • Nick LeRoy

Best In class SEO is the "AI Robe" Strategy

With so much star power, AI get's all the attention. But SEO can leverage this for a 2x return on strategy.

Jan 6 • Nick LeRoy

December 2025

5 Spicy 2026 SEO/AI Predictions

2025 was a bizarre year full of dread and excitement. I think this is just the tip of the iceberg as I share a few predictions going into the new year.

Dec 30, 2025 • Nick LeRoy

What Digital Marketing Taught Us in 2025

LLMs, AI, Google updates and ton of lawsuits define 2025 in a nutshell.

Dec 22, 2025 • Nick LeRoy

The AI/LLM Data Flaw That's Killing Marketers

We can only measure a very small percentage of how users engage with our brands.

Dec 16, 2025 • Nick LeRoy

Sorry, SEO (or AI) Ain’t Saving Your Business.

If it isn't expensive, time consuming or burdensome, it's not likely to work (long-term.)

Dec 9, 2025 • Nick LeRoy

Avoid Playing Where You're Not Welcome

Reddit moderator power trips and Breaking down my own Wikidata experience and how it's relevant to your SEO strategy.

Dec 2, 2025 • Nick LeRoy

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts