Archive - #SEOForLunch

If You Can’t Prove the "Halo Effect", Say Goodbye to Your Budget

Attribution is broken and "It depends” doesn’t cut it anymore. Time to roll up your sleeves and identify your own success metrics.

Aug 12 •

Dear Google, I Love You, But You're Gaslighting Us

Your public statements are giving companies false hope in a search landscape that’s already changed.

Aug 7 •

How I’m Using AI Without Replacing Myself

"Do more with less" is code for “cut headcount.” Let’s make sure yours isn’t on the chopping block. Leverage AI for speed/scale not training your…

Aug 5 •

July 2025

Your | Title | Tags | Are | Embarrassing

If you're still jamming keyword variations targeting plural/singular and synonyms, you likely are struggling to find the first page of Google.

Jul 29 •

10,000 Hours To Become an SEO Expert

it takes roughly 10,000 hours of deliberate practice to achieve expert-level mastery in any field

Jul 22 •

Legal Soup for the Search Soul

Everything’s fine… until silence counts as approval and “extras” cost $200/hour.

Jul 17 •

Goodbye ContentKing: My Free SEO Alert System Using Screaming Frog

Get the alerts you need, skip the Conductor sales pitch. This free Screaming Frog setup does the job.

Jul 15 •

The SEO Loser Mindset, Part II: Google Doesn’t Owe You 💩

Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.

Jul 8 •

The SEO Loser Mindset Mentality

What Separates SEO Winners From Whiners? Mindset.

Jul 1 •

June 2025

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