You’re Not Winning by Refusing to Link to Competitors

Adding value sometimes means not always being the best solution. Yet SEOs gasp at the idea of mentioning let alone linking to their competitors.

This week’s #SEOForLunch sponsors are Profound and Jolly Search.

I’ve been doing SEO for a long time. Seventeen-plus years. Sigh. And while plenty has changed since I started, one thing has never, ever, evaaaaaaah changed: the fear of linking to a competitor.

You’re reading a blog post, a “best of” list, or a comparison, and you notice one of two things.…