AI visibility deserves a role in the marketing mix, but not where you think it does

An #SEOForLunch announcement, plus why the latest GEO research should change how leadership budgets for AI visibility.

Build something so valuable that Google looks stupid for not ranking it.

The affiliate playbook that made me money in 2010 is dead. Here's how I'd invest $100K to build something better in 2026.

You’re Not Winning by Refusing to Link to Competitors

Adding value sometimes means not always being the best solution. Yet SEOs gasp at the idea of mentioning, let alone linking to, their competitors.

Build something so valuable that Google looks stupid for not ranking it.

The affiliate playbook that made me money in 2010 is dead. Here's how I'd invest $100K to build something better in 2026.

The Challenger: SEOs Real MVP

The most valuable SEO isn’t the person who completes the most tasks. It’s the person willing to fight for the work that actually matters.

Leaders Want AI Reassurance Not a Lecture

While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.

If you can summarize your job in bullets, you're replaceable

Forget nearly everything you know about interviewing search professionals. Hiring SEO / AI talent is very different in 2026

The Trust Crisis: SEO Desperately Needs Accreditation

Anyone can call themselves an SEO or AI search “expert”. Maybe it's time we made people prove it