#SEOForLunch

#SEOForLunch

Home
Hire Nick
SEOJobs.com
About

The SEO Career Playbook Is Dead. Good!

What used to make you employable is now the baseline.
READ THE LATEST

Missed a newsletter? Don't worry, all posts below!

View all
PT2: The Ghosting Epidemic (Why Efficiency Killed Basic Professional Courtesy)
How ghosting became the default response to people you asked to help.
 • Nick LeRoy
The Dehumanization of SEO: Displaced by Code, Ignored by Communication (PT1)
I lost a potential client to a $99 AI subscription. Here’s what the dashboard could not replace.
 • Nick LeRoy
AI “Easy Buttons” Do Exist!
AI becomes risky when you delegate judgment. It becomes an “easy button” when you delegate tedious, repetitive and mundane work.
 • Nick LeRoy
Who Cares About Watermarks. Care About WINNING!
With so much time/energy being spent on circumventing watermarks you could actually provide long last value to your users generating this thing called…
 • Nick LeRoy
AI Got Your Business Wrong? That’ll Be $500 To Fix
Publishers already monetized links, placements, and removals. Correcting the information shaping AI answers could be their next money grab.
 • Nick LeRoy
Now Is the Time to Close the Five-Year Gap Between You and the Industry Leader
When market leaders get nervous, years of competitive advantage become vulnerable
 • Nick LeRoy
You Can’t Demand the Click If You Won’t Give the Link
Businesses want Google and AI platforms to cite sources, send traffic, and reward original work. Too many of them won't reciprocate because of the "LiNk…
 • Nick LeRoy
Selling SEO or AI Services? Your Sales Team Needs More Than a Pitch Deck
Sales is rewarded for signing/renewing clients. Rarely does performance matter (to them). Let's break down balancing financial incentive with setting up…
 • Nick LeRoy
The Worst Thing You Can Be in an SEO Job Interview Is Forgettable
Standing out doesn’t require becoming famous. It requires becoming memorable.
 • Nick LeRoy
Is Google's Job Indexing API Broken? Yes, But There's More To It
What I learned after spending hours looking at the code and server responses. I then built a tool (free) to help you identify if you are wasting your…
 • Nick LeRoy
Stop Saying “Best Practice” And Start Bringing Proof
SEO stops sounding like black magic when you can point to the exact Google doc that backs it up.
 • Nick LeRoy
If The Outcome Is Great, Do We Really Care How It Was Made?
Why the biggest objections to AI often have nothing to do with quality.
 • Nick LeRoy
#SEOForLunch
#SEOForLunch
Unfiltered SEO and marketing insights delivered weekly. No fluff, just Nick's honest takes.
Recommendations
View all 6
User's avatar
Duane Forrester Decodes
Duane Forrester Decodes
SEO for Google News
SEO for Google News
Barry Adams
User's avatar
Lily Ray
Lily Ray
The Future of SEO & AEO by Eli Schwartz
The Future of SEO & AEO by Eli Schwartz
Eli Schwartz
Mark Williams-Cook
Mark Williams-Cook
Mark Williams-Cook
© 2026 Nick LeRoy · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture