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Leaders Say They Want Collaboration, But Reward for Competition
Employee performance is often tied to channel-level performance. This kills collaboration as people won't prioritize what doesn't benefit them.
Oct 28
•
Nick LeRoy
8
Ha and you all said backlinks were dead
With the emergence of AI/LLM backlinks are partying like it’s 1999
Oct 21
•
Nick LeRoy
11
2
SEO Is No Longer The Cloth That Polishes A 💩 Into 💰
You can’t rank your way out of a weak offer. Fix the product/service, then scale it.
Oct 14
•
Nick LeRoy
8
The Long Tail Search Has Died. It's All Happening Outside of Google.
SEOs for years relied on "top of funnel" queries to drive brand awareness. Users are evolving and so has how they search for information.
Oct 7
•
Nick LeRoy
10
2
Panda/Penguin were so 2000, Bruh. Long live LLM PBNs!
Just like the Backstreet Boys, back and better than ever… but probably for a short time only!
Sep 30
•
Nick LeRoy
8
3
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What If We’ve Been Measuring SEO Wrong All Along?
Clicks and attributable conversions are collapsing. Maybe it’s time to stop treating SEO like performance marketing, and start treating it like brand…
Sep 23
•
Nick LeRoy
18
Why Your SEO Won't Work On Commission Exclusively
SEOs who can deliver know this is a lopsided proposal. Let's discuss creative solutions that allow everyone to win.
Sep 16
•
Nick LeRoy
13
Why NerdWallet Lost Me as an Investor (Hint: It’s Google)
A personal story about betting on SEO, watching Google rewrite the rules, and why I no longer trust the foundation NerdWallet’s business was built on.
Sep 9
•
Nick LeRoy
11
2
What AI Can’t Replace: Your SEO Talent Pipeline
AI might be a better junior level task resource but it can't grow and become the future of your company. Here's why you need to hire junior talent.
Sep 2
•
Nick LeRoy
18
Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
Aug 26
•
Nick LeRoy
9
Blocking LLMs, is this the next “no-follow”?
Publishers fighting back and it could hurt marketers most (budget/performance etc)
Aug 19
•
Nick LeRoy
12
If You Can’t Prove the "Halo Effect", Say Goodbye to Your Budget
Attribution is broken and "It depends” doesn’t cut it anymore. Time to roll up your sleeves and identify your own success metrics.
Aug 12
•
Nick LeRoy
17
3
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