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Sorry, SEO (or AI) Ain’t Saving Your Business.
If it isn't expensive, time consuming or burdensome, it's not likely to work (long-term.)
Dec 9
•
Nick LeRoy
13
6
2
Avoid Playing Where You're Not Welcome
Reddit moderator power trips and Breaking down my own Wikidata experience and how it's relevant to your SEO strategy.
Dec 2
•
Nick LeRoy
10
4
2
Encourage Freelancing. Thank Me Later
Concerned about your employees taking on extra work? It's warranted to an extent, but blocking it may cause more harm than good.
Nov 25
•
Nick LeRoy
15
The No Keyword SEO Strategy That Drove 1 Million Sessions.
If your SEO strategy is mapping content to keyword tool exports, you're toast.
Nov 18
•
Nick LeRoy
16
1
Is Brand Demand Sabotaging Your SEO? Or Hiding Your Week Strategy?
Organic Search is a catcher’s mitt for demand. If no one throws the ball, nothing gets caught.
Nov 11
•
Nick LeRoy
5
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Is Your SEO Team Lifting Others?
Great SEO lifts the whole funnel, not just the organic line on your dashboard
Nov 4
•
Nick LeRoy
11
Leaders Say They Want Collaboration, But Reward for Competition
Employee performance is often tied to channel-level performance. This kills collaboration as people won't prioritize what doesn't benefit them.
Oct 28
•
Nick LeRoy
9
1
Ha and you all said backlinks were dead
With the emergence of AI/LLM backlinks are partying like it’s 1999
Oct 21
•
Nick LeRoy
11
2
SEO Is No Longer The Cloth That Polishes A 💩 Into 💰
You can’t rank your way out of a weak offer. Fix the product/service, then scale it.
Oct 14
•
Nick LeRoy
9
The Long Tail Search Has Died. It's All Happening Outside of Google.
SEOs for years relied on "top of funnel" queries to drive brand awareness. Users are evolving and so has how they search for information.
Oct 7
•
Nick LeRoy
10
2
Panda/Penguin were so 2000, Bruh. Long live LLM PBNs!
Just like the Backstreet Boys, back and better than ever… but probably for a short time only!
Sep 30
•
Nick LeRoy
9
3
1
What If We’ve Been Measuring SEO Wrong All Along?
Clicks and attributable conversions are collapsing. Maybe it’s time to stop treating SEO like performance marketing, and start treating it like brand…
Sep 23
•
Nick LeRoy
19
1
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