#SEOForLunch | Nick LeRoy | Substack

Google Just Released an AI Opt-Out Feature. Your Competitors Hope You Use It.

Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else's will take its place.

Jun 9 • Nick LeRoy

You're Interviewing Your SEOs Wrong

One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.

Jun 2 • Nick LeRoy

AI In The Wild: Confident, Wrong, and Weirdly Expensive

Three Gemini conversations. One questioned years of SEO experience. Another tried to sell me unnecessary Jeep upgrades. All of them sounded believable.

May 26 • Nick LeRoy

Introducing "YBYS." Your Brand = Your SEO

Gone are the days of tricking bots. Tactics get clicks, but BRANDS get chosen.

May 19 • Nick LeRoy

In-House vs Agency vs Consultant in the AI Era

Start by identifying the actual bottleneck inside your business.

May 12 • Nick LeRoy

#SEOForLunch

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