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How to Defend Your SEO Roadmap From Audit Poachers
when missing best practices becomes a sales pitch for your competitor
Mar 10 • Nick LeRoy
Proof of Capability: Skip the Degree Requirement
College degrees can limit your talent pool and negatively impact your bottom line.
Mar 3 • Nick LeRoy
Blind Trust in LLMs Will Get You Burned
Why confidence without verification is becoming the most dangerous workflow in SEO.
Feb 24 • Nick LeRoy
Wanted: Babysitter (Must Know SEO), $300/hr
The hidden cost of delays, and the operating support your SEO team needs
Feb 17 • Nick LeRoy
It's Time To Invite Your SEO To The Adults Table
"Play dumb games, win dumb prizes" -- Taylor Swift aka "SEO Ninja Expert Wizard."
Feb 10 • Nick LeRoy
Compromise: The Lost SEO Skillset
Text book implementation is always ideal. It’s not an all or nothing ultimatum.
Feb 3 • Nick LeRoy
Let's Talk "Impressions": 2026s Biggest Hoax
The industry is waiting for impression data to save LLM measurement. It's a trap!
Jan 27 • Nick LeRoy
SEO Ethics. I'll Lead This One (SEO > ICE)
When ethics collide with SEO, it can be BAD. But it can also be a time to step up and do something GREAT!
Jan 20 • Nick LeRoy
Should Ethics Play a Role in SEO/AI?
Are professionals responsible for what displays in search/answer engines?
Jan 13 • Nick LeRoy
Best In class SEO is the "AI Robe" Strategy
With so much star power, AI get's all the attention. But SEO can leverage this for a 2x return on strategy.
Jan 6 • Nick LeRoy
5 Spicy 2026 SEO/AI Predictions
2025 was a bizarre year full of dread and excitement. I think this is just the tip of the iceberg as I share a few predictions going into the new year.
Dec 30, 2025 • Nick LeRoy
What Digital Marketing Taught Us in 2025
LLMs, AI, Google updates and ton of lawsuits define 2025 in a nutshell.
Dec 22, 2025 • Nick LeRoy
#SEOForLunch
#SEOForLunch
Unfiltered SEO and marketing insights delivered weekly. No fluff, just Nick's honest takes.
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