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You Can’t Demand the Click If You Won’t Give the Link

Businesses want Google and AI platforms to cite sources, send traffic, and reward original work. Too many of them won't reciprocate because of the "LiNk JuIcE!"
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Selling SEO or AI Services? Your Sales Team Needs More Than a Pitch Deck
Sales is rewarded for signing/renewing clients. Rarely does performance matter (to them). Let's break down balancing financial incentive with setting up…
 • Nick LeRoy
The Worst Thing You Can Be in an SEO Job Interview Is Forgettable
Standing out doesn’t require becoming famous. It requires becoming memorable.
 • Nick LeRoy
Is Google's Job Indexing API Broken? Yes, But There's More To It
What I learned after spending hours looking at the code and server responses. I then built a tool (free) to help you identify if you are wasting your…
 • Nick LeRoy
Stop Saying “Best Practice” And Start Bringing Proof
SEO stops sounding like black magic when you can point to the exact Google doc that backs it up.
 • Nick LeRoy
If The Outcome Is Great, Do We Really Care How It Was Made?
Why the biggest objections to AI often have nothing to do with quality.
 • Nick LeRoy
What If You Were Held Accountable For Your AI Slop?
German courts state Google is legally liable for its AI search results.
 • Nick LeRoy
Google Just Released an AI Opt-Out Feature. Your Competitors Hope You Use It.
Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else's will take its place.
 • Nick LeRoy
You're Interviewing Your SEOs Wrong
One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.
 • Nick LeRoy
AI In The Wild: Confident, Wrong, and Weirdly Expensive
Three Gemini conversations. One questioned years of SEO experience. Another tried to sell me unnecessary Jeep upgrades. All of them sounded believable.
 • Nick LeRoy
Introducing "YBYS." Your Brand = Your SEO
Gone are the days of tricking bots. Tactics get clicks, but BRANDS get chosen.
 • Nick LeRoy
In-House vs Agency vs Consultant in the AI Era
Start by identifying the actual bottleneck inside your business.
 • Nick LeRoy
You Can Fake a "Top list". You Can’t Fake Trust
Hey, my mom told me I was #1 too!
 • Nick LeRoy
#SEOForLunch
#SEOForLunch
Unfiltered SEO and marketing insights delivered weekly. No fluff, just Nick's honest takes.
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