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Why NerdWallet Lost Me as an Investor (Hint: It’s Google)
A personal story about betting on SEO, watching Google rewrite the rules, and why I no longer trust the foundation NerdWallet’s business was built on.
Sep 9
•
Nick LeRoy
10
2
What AI Can’t Replace: Your SEO Talent Pipeline
AI might be a better junior level task resource but it can't grow and become the future of your company. Here's why you need to hire junior talent.
Sep 2
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Nick LeRoy
18
Dear C-Suite: Stop Betting Your Future on the AI Shortcut
Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.
Aug 26
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Nick LeRoy
9
Blocking LLMs, is this the next “no-follow”?
Publishers fighting back and it could hurt marketers most (budget/performance etc)
Aug 19
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Nick LeRoy
12
If You Can’t Prove the "Halo Effect", Say Goodbye to Your Budget
Attribution is broken and "It depends” doesn’t cut it anymore. Time to roll up your sleeves and identify your own success metrics.
Aug 12
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Nick LeRoy
15
3
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Dear Google, I Love You, But You're Gaslighting Us
Your public statements are giving companies false hope in a search landscape that’s already changed.
Aug 7
•
Nick LeRoy
13
How I’m Using AI Without Replacing Myself
"Do more with less" is code for “cut headcount.” Let’s make sure yours isn’t on the chopping block. Leverage AI for speed/scale not training your…
Aug 5
•
Nick LeRoy
11
Your | Title | Tags | Are | Embarrassing
If you're still jamming keyword variations targeting plural/singular and synonyms, you likely are struggling to find the first page of Google.
Jul 29
•
Nick LeRoy
8
4
10,000 Hours To Become an SEO Expert
it takes roughly 10,000 hours of deliberate practice to achieve expert-level mastery in any field
Jul 22
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Nick LeRoy
17
Legal Soup for the Search Soul
Everything’s fine… until silence counts as approval and “extras” cost $200/hour.
Jul 17
•
Nick LeRoy
13
Goodbye ContentKing: My Free SEO Alert System Using Screaming Frog
Get the alerts you need, skip the Conductor sales pitch. This free Screaming Frog setup does the job.
Jul 15
•
Nick LeRoy
14
The SEO Loser Mindset, Part II: Google Doesn’t Owe You 💩
Entitlement to clicks is a losing mindset. Build sustainable growth without being algorithm-dependent.
Jul 8
•
Nick LeRoy
15
1
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