#SEOForLunch

#SEOForLunch

You’re Not Winning by Refusing to Link to Competitors

Adding value sometimes means not always being the best solution. Yet SEOs gasp at the idea of mentioning let alone linking to their competitors.
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Build something so valuable that Google looks stupid for not ranking it.
The affiliate playbook that made me money in 2010 is dead. Here's how I'd invest $100K to build something better in 2026.
 • Nick LeRoy
The Challenger: SEOs Real MVP
The most valuable SEO isn’t the person who completes the most tasks. It’s the person willing to fight for the work that actually matters.
 • Nick LeRoy
Leaders Want AI Reassurance Not a Lecture
While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.
 • Nick LeRoy
If you can summarize your job in bullets, you're replaceable
Forget nearly everything you know about interviewing search professionals. Hiring SEO / AI talent is very different in 2026
 • Nick LeRoy
The Trust Crisis: SEO Desperately Needs Accreditation
Anyone can call themselves an SEO or AI search “expert”. Maybe it's time we made people prove it
 • Nick LeRoy
The SEO Career Playbook Is Dead. Good!
What used to make you employable is now the baseline.
 • Nick LeRoy
PT2: The Ghosting Epidemic (Why Efficiency Killed Basic Professional Courtesy)
How ghosting became the default response to people you asked to help.
 • Nick LeRoy
The Dehumanization of SEO: Displaced by Code, Ignored by Communication (PT1)
I lost a potential client to a $99 AI subscription. Here’s what the dashboard could not replace.
 • Nick LeRoy
AI “Easy Buttons” Do Exist!
AI becomes risky when you delegate judgment. It becomes an “easy button” when you delegate tedious, repetitive and mundane work.
 • Nick LeRoy
Who Cares About Watermarks. Care About WINNING!
With so much time/energy being spent on circumventing watermarks you could actually provide long last value to your users generating this thing called…
 • Nick LeRoy
AI Got Your Business Wrong? That’ll Be $500 To Fix
Publishers already monetized links, placements, and removals. Correcting the information shaping AI answers could be their next money grab.
 • Nick LeRoy
Now Is the Time to Close the Five-Year Gap Between You and the Industry Leader
When market leaders get nervous, years of competitive advantage become vulnerable
 • Nick LeRoy
#SEOForLunch
#SEOForLunch
Unfiltered SEO and marketing insights delivered weekly. No fluff, just Nick's honest takes.
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