Attribution is broken and "It depends” doesn’t cut it anymore. Time to roll up your sleeves and identify your own success metrics.
Wow! The best guide I've read lately. Nick, how did you sort the first visit for the blog? There's a way to create a new audience, but it won't include historical data. My blog is on the main domain. TY
Thank you for the kind words. Believe it or not, you can set this up fairly quickly and use it to look back into your data.
in Explore (GA4) set up a filter:
Include users when:
first user source/medium = organic search
AND
landing page + query string contains = /blog (or the URL that differentiates posts from the rest of the site.)
Yay, it makes sense!
Wow! The best guide I've read lately. Nick, how did you sort the first visit for the blog? There's a way to create a new audience, but it won't include historical data. My blog is on the main domain. TY
Thank you for the kind words. Believe it or not, you can set this up fairly quickly and use it to look back into your data.
in Explore (GA4) set up a filter:
Include users when:
first user source/medium = organic search
AND
landing page + query string contains = /blog (or the URL that differentiates posts from the rest of the site.)
Yay, it makes sense!