Nick, this is great. For agency, I think it's important for SEO teams to be client-facing, on calls with clients, sharing insights, recommendations and decision-making. Probably important for in-house, too. Maybe more important.
I agree that execution is important, but having an accountability system for what gets executed is equally so. I recently read a Search Engine Land article by Kristina Bergwell that just made my mind explode. Cross-functional, accountable teams "gate" information before it goes into the market ecosystem. https://searchengineland.com/seo-visibility-systems-469169
Anyway, thanks for moving the ball forward. I used to engage the SEO community and learn through Twitter (yes, I still call it Twitter). I like this better.
Thanks so much for reading and taking the time to leave a note. I think the accountability structure is a great idea. I also think it goes well with a previous newsletter i wrote about ensuring your SEO is lifting other teams! https://www.seoforlunch.com/p/seo-lift
Nick, this is great. For agency, I think it's important for SEO teams to be client-facing, on calls with clients, sharing insights, recommendations and decision-making. Probably important for in-house, too. Maybe more important.
I agree that execution is important, but having an accountability system for what gets executed is equally so. I recently read a Search Engine Land article by Kristina Bergwell that just made my mind explode. Cross-functional, accountable teams "gate" information before it goes into the market ecosystem. https://searchengineland.com/seo-visibility-systems-469169
Anyway, thanks for moving the ball forward. I used to engage the SEO community and learn through Twitter (yes, I still call it Twitter). I like this better.
Thanks so much for reading and taking the time to leave a note. I think the accountability structure is a great idea. I also think it goes well with a previous newsletter i wrote about ensuring your SEO is lifting other teams! https://www.seoforlunch.com/p/seo-lift