Who’s Behind The #SEOForLunch?

Nick LeRoy is an American independent SEO consultant, owner of Nick LeRoy Consulting LLC, and the founder of both SEOJobs.com and PPCJobs.com.He works with enterprise companies to bridge the gap between SEO strategy and execution, ensuring the work that matters actually gets done.

Hi, I’m Nick LeRoy
(pronounced luh-ROY).

I don’t just give recommendations.

I help teams strategize, cut through the noise, and ship the right work.

That’s the work.

This weekly newsletter is everything around it.

#SEOForLunch isn’t a pitch deck.

It’s where I share what actually happens behind the scenes:

  • Where SEO breaks down inside organizations

  • Why good ideas never make it to production

  • How decisions get made (and avoided)

  • What’s working, what’s not, and what’s complete nonsense

No recycled advice. No safe takes.
Just real-world SEO from someone in the middle of it.

Most of what gets published in SEO is clean, polished, and easy to agree with.

This isn’t that.This is the stuff people talk about:

  • after the meeting ends

  • in Slack threads that don’t get shared

  • in DMs, when they’re being honest

If you’ve ever thought:“There’s no way this is how it actually works…”

You’re in the right place.