8 Comments
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Ryan Falner's avatar

If the foundation is weak, SEO and AI cannot save a company. Increasing traffic won't solve the issue if your offer, service, or product isn't good.

Although SEO aids in attracting visitors, your company must convert them. This entails unambiguous communication, confidence, quality service, and genuine value.

SEO is a tool for growth, not a panacea.

To learn more about digital marketing, go to Attorneyrankings.com.

Shlomi Asaf's avatar

When u got a bad product, most of the chances are that no matter how hard your SEO efforts would be, google won't promote you, neither LLMs.

Stephen Akadiri's avatar

Another spot on piece from Nick 🔥

“SEO does not hide your problems. It shines a spotlight on them.” — so true. It’s about time brands & business owners realise that SEO cannot magically fix shitty product or poor service.

Nick LeRoy's avatar

So glad you enjoyed this one!

Rebel Marketer's avatar

I'm seeing a lot of people who rejected the fundamentals thinking an API to chat gpt is gunna save them.

What does chat gpt need from your site? fundamentals!

Nick LeRoy's avatar

Junk in = junk out. Lots of folks still need to learn this the hard way.

The AI Architect's avatar

Brutal but necessary truth here. The "SEO only amplifies what you already are" framing is perfectly on point. Reminds me of businesses asking for content marketing to fix poor product-market fit, same fundamental misunderstanding. If anything the Jenny's Watch exmaple should be required reading before any SEO engagement, because expecting rankings to cover for ops failurs is basically paying to speed up failure.

Nick LeRoy's avatar

Any good SEO should call this out to the owner vs taking advantage of the situation. :(