“SEO does not hide your problems. It shines a spotlight on them.” — so true. It’s about time brands & business owners realise that SEO cannot magically fix shitty product or poor service.
Brutal but necessary truth here. The "SEO only amplifies what you already are" framing is perfectly on point. Reminds me of businesses asking for content marketing to fix poor product-market fit, same fundamental misunderstanding. If anything the Jenny's Watch exmaple should be required reading before any SEO engagement, because expecting rankings to cover for ops failurs is basically paying to speed up failure.
Another spot on piece from Nick 🔥
“SEO does not hide your problems. It shines a spotlight on them.” — so true. It’s about time brands & business owners realise that SEO cannot magically fix shitty product or poor service.
So glad you enjoyed this one!
I'm seeing a lot of people who rejected the fundamentals thinking an API to chat gpt is gunna save them.
What does chat gpt need from your site? fundamentals!
Junk in = junk out. Lots of folks still need to learn this the hard way.
Brutal but necessary truth here. The "SEO only amplifies what you already are" framing is perfectly on point. Reminds me of businesses asking for content marketing to fix poor product-market fit, same fundamental misunderstanding. If anything the Jenny's Watch exmaple should be required reading before any SEO engagement, because expecting rankings to cover for ops failurs is basically paying to speed up failure.
Any good SEO should call this out to the owner vs taking advantage of the situation. :(