Sales is rewarded for signing/renewing clients. Rarely does performance matter (to them). Let's break down balancing financial incentive with setting up customers for success.
nothing will change for those who only care about the money. for those of us who care about your name/brand, we gotta get much better with all things sales & epecations.
Ooof, more SEOs need to read this. Especially those moving over to GEO/AEO. If I see, “we’ll get you ranked #1 in ChatGPT” one more time in a pitch…
nothing will change for those who only care about the money. for those of us who care about your name/brand, we gotta get much better with all things sales & epecations.
Thanks fo rreading!
And I’d argue for those that care about their own brand/employer, too.
without a doubt. you caught me in the solo consulting mindset of "me, myself and mine" :)
Ha! But that’s how I usually think, too. Consultancy of one over here. 😅