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Doug's avatar

Great post!

One thing I've begun noticing, however, is the difference in Local SEO and "general" SEO.

General SEO appears to be completely within the realm your describing (but I do think you're missing discussing the importance of authority, beyond just marketing for solutions).

Local SEO appears to be stuck in 2015. Slam your keywords into a variety of pages with different city names, and you'll start to come up for people doing local searches (especially if you've got some local business/organization schema).

This could just be the e-commerce realm I'm in, but I think there's a very big difference in the sophistication of SEO between the two types.

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Nick LeRoy's avatar

I think this is a completely fair point, well said! Local SEO is its own beast, and you are right, the levers behind local haven't changed much. Google still rewards spam... but hey, at least they are doing better at not letting folks use PO boxes anymore :)

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