I have been following this as well but on the flip side, looking to short it. Too much of their businesses is reliant on Google and AI is eating their lunch now. Will be interesting to see if and how they can turn things around. Skeptical.
I suspect their best bet will be less about replacing the traffic, but the global affiliate game struggling meaning companies might increase payouts to get the scraps from organic traffic going to these sites.
you found ai overviews useful, this increases your use of google. Hopefully this can lead to more clicks in the serps at some point.
I have been following this as well but on the flip side, looking to short it. Too much of their businesses is reliant on Google and AI is eating their lunch now. Will be interesting to see if and how they can turn things around. Skeptical.
I suspect their best bet will be less about replacing the traffic, but the global affiliate game struggling meaning companies might increase payouts to get the scraps from organic traffic going to these sites.