Love this topic. I just learned of another SEO demanding that a site’s onsite search should not generate URLs. Not - should not be indexable, but the devs should hack a well known enterprise search utility so it never loads a different url. And there was only 30 indexed search URLs on 20k page site over 6 months. This type of request causes tech debt, complexity, risk, high and costs with no return. It drives me mad, major SEO companies can sometimes get away with stuff like this.
Another good example. I've done my fair share of shady tactics over the years but I've always found it entertaining how much work people are willing to do to (attampt) to circumvent the algo... yet scoff at the idea of doing real business activities generating long lasting brand demand and search presence.
Love this topic. I just learned of another SEO demanding that a site’s onsite search should not generate URLs. Not - should not be indexable, but the devs should hack a well known enterprise search utility so it never loads a different url. And there was only 30 indexed search URLs on 20k page site over 6 months. This type of request causes tech debt, complexity, risk, high and costs with no return. It drives me mad, major SEO companies can sometimes get away with stuff like this.
Another good example. I've done my fair share of shady tactics over the years but I've always found it entertaining how much work people are willing to do to (attampt) to circumvent the algo... yet scoff at the idea of doing real business activities generating long lasting brand demand and search presence.