2025 was a bizarre year full of dread and excitement. I think this is just the tip of the iceberg as I share a few predictions going into the new year.
I suspect you might mean it’s an attribution problem. If so, I agree 100% and I don’t see it getting much better unless the LLMs can provided some more concrete data.
Spicy indeed, 2026 will rock !
I’d add 1) “GEO” will go where it belongs: the morgue, and 2) “entity engineering” will become the new EEAT.
Buckle your seatbelts everyone, and good luck!🍀
Love this. I've never seen so many marketers argue over various acronyms that (for the most part) target/optimize and have the same goal in mind! :)
Thanks Nick! High paise coming from you. 🫶
I suspect you might mean it’s an attribution problem. If so, I agree 100% and I don’t see it getting much better unless the LLMs can provided some more concrete data.