Yesterday I met Roy Morejon at Ishi in the university area of Charlotte for lunch. Roy has been in Charlotte for roughly ten years, hailing originally for Maine (is that right?). He’s a Red Sox fan. I did not learn that until after lunch, otherwise I may have had trouble eating.
Go O’s.
Other than his unfortunate sports allegiances, Roy seems to be quite a nice guy and smart-as-a-whip to boot. Very down to earth too. Like many of us he has worn a number of hats, and seems to enjoy taking small ideas and brands and growing them online. Roy’s firm is B2WE , which I have to admit is quite a clever name. I envy that. Ephricon (my firm’s name) means absolutely nothing. Its not clever nor quite, and makes for a terribly boring conversation piece.
Roy seems to have a pretty good grasp on social media, and branding in today’s online environment. Giving the relative "newness" and rapid degree of change in the social media space, having experience handling multiple campaigns effectively is rather impressive.
Anyhow, we at at Ishi, a Japanese place serving Sushi and Hibachi items. I went for the hibachi steak, and wasn’t dissappointed. Very casual and comfortable environment – makes for a nice local lunch place.
This was also my first trip the the "university area" in Charlotte (by UNC-Charlotte) so it was a good opportunity to tour the area a bit. Very nice. I was expecting more urban – like where I’d have to pay $10 to park and then walk down 5 floors but it was totally not that, basically in a little shopping center. Much more convenient. I’ve learned quickly that Charlotte is fairly different than my former habitat (Baltimore). The city is geographically about twice the size, but has about the same population. Thus, the population density is roughly half, and things are more spread out. Less traffic and congestion. That’s a good thing. That said, Baltimore has its charms (pun intended) too. I haven’t yet found bar + restaurant areas in Charlotte that resemble Fell’s Point or Canton in Baltimore. I’m still pretty new to the area too though, so just haven’t seen much yet.
Okay off that tangent… lunch conversation with Roy touched on the old "how did you get into this business" topic to what we’re both doing now. The norm. Good conversation, good food, good times.
Thanks Roy!